As casino comp programs have evolved, as have other rewards programs for things like airlines and hotels, one trend becomes clear – over time, benefits tend to get watered down, or made harder to reach, as the program grows and the number of people with status achievement increases.
Caesars has taken various knocks for cuts they’ve made over the years. The closure of its Laurel lounges in some markets, especially in Las Vegas, was a big one. The replacement, a daily drink allotment, has lost some of its value as drink prices grow and place some options out of reach, as well as some players reporting having their drink benefit rescinded.
Another benefit that had been around, especially prior to the pandemic, was a monthly show ticket allotment in Las Vegas. However, that was a benefit that had been scratched for awhile now, partially backstopped by a massive slashing of shows a few years ago in the market.
But they had seemed to be leaning back into entertainment in more recent years, and now, another milestone: The monthly ticket benefit is back, at least for a few months.
The bulk of the list, as before, is a set of productions at various Caesars properties, ranging from the X Burlesque series of shows to Battlebots, Wayne Newton to RuPaul’s Drag Race, offering some diversity in the options available. Generally speaking, two tickets are available to a Diamond member, whereas Seven Stars members mostly qualify for four tickets.
In addition to the shows, a few other attractions are available, including the Eiffel Tower viewing deck, the FlyLINQ zipline, and the High Roller observation wheel.
One redemption is allowed per calendar month, as before, but the new process involves going through the Caesars Rewards app when in town to claim the benefit.
Like before, this helps them fill seats still open as a show approaches, with loyal members in town, and revives a benefit with some true monetary value that many were fond of in its hey day.
It remains to be seen whether this sticks around or just proves to be a limited time offering (at introduction it was billed as a three month program running through July), but it’s nice to see any perk come back from the dead, especially one that adds some non-gambling value to a casino program.
