Recently we spotted some players questioning some of our advice around how offers are generated. We stated in articles here, and Brian in a recent reel on our Instagram page. Here’s an example of a comment we got on the topic:
But the play determines your tier level. Kandi J.
It’s true that your tier level is determined by play, and so are offers. But players, playing differently, can reach the same tier level. But that difference in play is why the offers will differ despite the same tier level.
- Player A visits the casino 5 days a week, and budgets $20 each time they visit.
- Player B visits the casino once a week, and budgets $100 each time they visit.
- Player C visits the casino about once a month, and budgets $400 each time they visit.
All three players have roughly the same budget per month. Presumably all three play in a way that ensures they get some time on the machines – Player A and B will likely run out of money faster if they’re too aggressive, and most players want to play for awhile.
But presuming their overall coin-in is about the same with the same budget, they’ll earn around the same number of tier credits. If offers were based on that, all three should get the same offer.
But they won’t, and the reason is pretty simple. The casino sees Player A as a $20 player – bringing them in will make them $20 on a visit. They’re probably not going to get much, if at all, because casinos only set 20-40% of a player’s expected losses aside for offers. Maybe they’ll see $5 in free play.
Player B doesn’t come as often, and when they do, they’ve got $100 to offer the casino. Now we’re getting somewhere! They should see a bit more in the free play bucket, and might qualify for other benefits like resort credit for food.
Player C is worth a whole lot more. With $100 or so in comps available to that player, they’ll see more generous free play, potentially some hotel room offers (particularly weeknights), resort credit…
It’s a bigger number to chase, and if that player opts to give the casino just one extra visit with that budget, it’s found money – the other two players, with smaller budgets per visit and more frequent visits, are hard to level up their spend, as it were.
So tiers often have the least to do with offers. There may be some tier specific benefits, like a celebration dinner or travel reimbursement, but those tend to be one-off. More enduring benefits like bigger discounts at restaurants or gift shops can be valuable, along with other perks like resort fee waivers or faster comp dollar acrrual, but these tend to be separate and distinct from the gambling offers.
Your tier level is a cumulative scorecard over multiple months to a year, whereas offers are about a visit to visit enticement to get you to return. They target different aspects of your play at a casino – tier status is about long term loyalty to a specific casino, and offers are about that next visit, generally speaking.
Tier status may also factor in non-gambling spend, and reward that as part of the tier program, whereas offers are more laser-focused on your casino play. Both backstop each other, but they have different benefits calculated based on different criteria, even though they both start with your casino play.
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