Here’s a type of comment we hear all the time: “I visit the casino all the time, and my offers aren’t as good as my friend who comes once in a blue moon. Why?”
It’s led some to believe that casinos value those who visit less frequently more than those who visit more frequently. That’s a bit of a misunderstanding of what drives casino offers, which is often what the “value” is being defined to be. But it can be true that players who visit less often are treated better. Let’s dive into the reasons.
First off, players who visit very frequently tend to spread their budget more thinly per visit. Imagine you’re a player who visits once a week and brings $100 to spend. Now, imagine your friend visits once a month, but brings $400.
Even though you’re both spending a similar amount of money per month, the casino rates you as a $100 per visit player, and your friend a $400 per visit player. The perks to that $400 a visit player are going to be stronger on a per-visit basis because they expect each time that friend visits they’re going to spend $400. Your perks will be lower as that $100 a visit spender because there’s not as much to capture.
Casino hosts have weighed in online about this topic and shared a critical point that many don’t consider: Those who visit less often aren’t using as many resources. The monthly visitor might only use the hotel once, vs. the weekly visitor who uses it much more often.
There’s only so much food a player can consume per visit. So those less frequent, bigger spending visitors are going to have more value not just for their per visit play expectation, but the fact that they will often cost the casino less for that play. Casinos might even throw a bit more into the offers for those visitors because the potential benefit is expected to be greater.
There’s also a law of diminishing returns. The player visiting weekly most likely is coming about as much as they will come. But getting one extra visit out of that $400 player, presuming the amount of play is maintained, can yield a lot of additional potential value for the casino. It would make sense the offers would be more enticing for that reason, too.
So it’s not that casinos value less frequent visitors more, it’s that offers take into account expected play amounts, visit frequencies, and sometimes even how far away from a casino you are to encourage more visits.
