Many slots have come with signage packages that appear atop the main game play area as a way to attract players. Older machines had backlit static signage that could be swapped, whereas modern slots tend to have another monitor that can show animated imagery.
Some of the images that can appear are logos of slots, but sometimes they may showcase other imagery, such as New Slot or Hot Slot language.
Do the “New Game” and “Hot Game” signs really indicate anything? Or is the casino just trying to draw attention to particular machines?
Jenn P.
It’s purely for marketing purposes, which can be seen by the fact that many casinos have “Hot Game” and “New Game” signage on slots that have long not been new or hot.
The idea behind this signage was to allow casinos to be able to update them periodically, but at a certain point the value in doing so, and the expense of ordering signage and paying someone to install it, whether physical or digital, has its limits.
This is why the general direction is towards dynamic signage that’s built into the slot’s software so it can attract players but doesn’t need to be updated. If the game is swapped out, the top screen automatically reflects it along with the rest of the machine – there’s less work involved because there’s just one swap and that’s the game software.
The flip side is the slots get more expensive because there’s another component added to the machine, but things have settled in with this new signage for long enough that it’s just a part of the cost of doing business nowadays.
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